Subtitle has the second strongest ranking weight for keyword search ranks. Keep that in mind while creating your app title. It has also been seen that using an exact title match for the search keyword produces better rankings. One of the best practices for app name is using your brand name along with your most important keywords here. The length of your app name can be up to 30 characters on the App Store. That’s because keywords placed in the App Name have the strongest ranking weight. Your app name is one of the most influential factors of keyword rankings. Now, let’s start to check the 7 most important factors that affect search rankings. We all know that app titles, keywords, screenshots, reviews, and downloads, etc., all play a very important role in the App Store ranking. Today, we still don’t know what these 42 factors are, but ASO experts have identified trends and insights into the algorithms that drive search results and downloads. In 2019, when Apple was facing international scrutiny for allegedly monopolistic practices with software developers, Apple said that it uses a complex 42-factor system to surface apps during user searches, and deliberately obscures its mechanics to prevent third-party manipulation.
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